Historically, enterprise companies focused the majority of their budgets on customer experience and external marketing initiatives. Most companies failed to look internally at what their employees’ needed in order to feel passionate about the company’s vision and become aligned with the overall mission.
During the tech revolution, some companies began focusing on the workforce and trying to “engage” them to squeeze out more productivity. However, most of these efforts focused exclusively on extrinsic rewards (bonuses, gift cards, sales incentives, and other monetary or prize-driven incentives). Decades of research have proven this approach can have a positive boost for short-term employee engagement, but rarely results in a sustainable positive employee experience.
MotiveX saw an opportunity to rethink the entire process and strategy by focusing on the intrinsic motivation of the employee and aligning them for the optimal level of personal success. By understanding the employees’ inherent motivations and how best to position them in the organization, managers and team leaders can simultaneously increase employee productivity and employee satisfaction, resulting in a win-win situation for the company and individual employees.
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