Joie International, a large, multinational maker of infant and toddler products, is in over 20 countries around the world. But they were facing some online challenges. Their content management system (CMS), website, and user interface were badly in need of an overhaul. In the words of Marjori Masitto, Director of Creative Services, “We were making it too hard for people to buy our product!”

Not only that, but the US was having to manage the content and administrative work of each country’s website. Content and message coordination, not to mention technical support, was a major challenge.


After an intensive vendor review, Joie selected Curotec. They had the right mix of technical know-how, multi-lingual site experience, and the willingness to custom-design a solution to solve each problem, no matter how big or small.

First, Curotec built a new website that better reflected how Joie wanted to be perceived by its target market. The new site was more attractive, easier to use, and mobile ready. Next, Curotec built a custom CMS platform that gave each country control of its own content and administration, in their native language!

And, to boost sales success, Curotec developed a “one-click- to-purchase” option and a new “store locater” function tailored to each country. Now customers can easily find a retailer nearby who carries Joie products.


Joie International is thrilled with their new site’s capabilities! Foreign affiliates can now manage their local websites and content without US support. More people are finding it easier to buy Joie products, increasing revenue and making it more appealing for other countries to want to carry Joie products. And the whole development and launch process was incredibly well-managed.

Masitto explains, “Curotec developed and built an awesome site and system for Joie! We finally have an interface that delivers product information and helps customers easily locate and buy our products. Not only that, but Curotec was a delight to work with. We always felt we were their top priority, every step of the way.”