AdTech That Scales Real-Time Bidding
Build programmatic advertising platforms with sub-millisecond bid responses that process billions of requests without performance loss.
👋 Talk to an AdTech expert.
Trusted and top rated tech team
Enterprise advertising technology infrastructure
AdTech requires infrastructure to process millions of bid requests per second while ensuring targeting accuracy and campaign optimization. We build platforms for live auctions, integration with ad exchanges, and detailed analytics for measuring campaign performance and audience insights.
Our capabilities include:
- Real-time bidding infrastructure
- Advanced audience targeting
- Campaign performance analytics
- Fraud detection & brand safety
- Cross-platform integration
- Privacy-compliant tracking
Who we support
We work with AdTech companies where basic bidding algorithms and manual campaign management limit revenue. Your success relies on infrastructure that performs during traffic spikes while managing complex targeting and performance tuning.
AdTech Startups
Tech companies building DSPs, SSPs, or ad networks need strong bidding infrastructure and live performance management. Your platform must compete with top players, manage unpredictable traffic, and ensure sub-second response times.
Agencies & Trading Desks
Media buying organizations manage campaigns across various channels and audiences. Disconnected tools and analytics make it difficult to improve spend and prove ROI to clients.
Enterprise Advertising Platforms
Large programmatic companies handle billions of daily bid requests across multiple ad exchanges and inventory sources. Manual performance management and outdated infrastructure create bottlenecks that cut into revenue during peak advertising periods.
Ways to engage
We offer a wide range of engagement models to meet our clients’ needs. From hourly consultation to fully managed solutions, our engagement models are designed to be flexible and customizable.
Staff Augmentation
Get access to on-demand product and engineering team talent that gives your company the flexibility to scale up and down as business needs ebb and flow.
Retainer Services
Retainers are perfect for companies that have a fully built product in maintenance mode. We'll give you peace of mind by keeping your software running, secure, and up to date.
Project Engagement
Project-based contracts that can range from small-scale audit and strategy sessions to more intricate replatforming or build from scratch initiatives.
We'll spec out a custom engagement model for you
Invested in creating success and defining new standards
At Curotec, we do more than deliver cutting-edge solutions — we build lasting partnerships. It’s the trust and collaboration we foster with our clients that make CEOs, CTOs, and CMOs consistently choose Curotec as their go-to partner.
Why choose Curotec for AdTech development?
Our approach tackles the demands of programmatic advertising—split-second bids and traffic spikes where uptime means revenue. We build AdTech platforms with redundant processing and live analytics to handle peak traffic. Your platform launches with failover automation, fast responses, and reliable ad exchange integrations.
1
Extraordinary people, exceptional outcomes
Our outstanding team represents our greatest asset. With business acumen, we translate objectives into solutions. Intellectual agility drives efficient software development problem-solving. Superior communication ensures seamless teamwork integration.
2
Deep technical expertise
We don’t claim to be experts in every framework and language. Instead, we focus on the tech ecosystems in which we excel, selecting engagements that align with our competencies for optimal results. Moreover, we offer pre-developed components and scaffolding to save you time and money.
3
Balancing innovation with practicality
We stay ahead of industry trends and innovations, avoiding the hype of every new technology fad. Focusing on innovations with real commercial potential, we guide you through the ever-changing tech landscape, helping you embrace proven technologies and cutting-edge advancements.
4
Flexibility in our approach
We offer a range of flexible working arrangements to meet your specific needs. Whether you prefer our end-to-end project delivery, embedding our experts within your teams, or consulting and retainer options, we have a solution designed to suit you.
Advanced AdTech capabilities
Real-Time Audience Segmentation
Programmatic Creative Enhancement
Cross-Device Attribution Tracking
Supply Path Intelligence
Header Bidding Management
Campaign Pacing & Budget Control
AdTech solutions and platform integration
Real-Time Bidding & Auction Infrastructure
Curotec builds high-performance RTB engines that process millions of bids per second with sub-millisecond responses and automated failover.
- Node.js & Go Language Backends — High-concurrency server architectures optimized for RTB auction processing with memory-efficient request handling and microsecond response times
- Redis & In-Memory Caching — Ultra-fast bid decision caching with user profile storage, campaign rules, and inventory pricing for instantaneous auction participation
- Load Balancing & Auto-Scaling — Traffic distribution across multiple server instances with automatic scaling during peak advertising periods and traffic surge management
- Message Queue Processing — Asynchronous bid request handling using Apache Kafka and RabbitMQ for reliable auction participation without request timeouts
- Database Optimization — High-performance PostgreSQL and MongoDB configurations for campaign rules, user profiles, and bid history with millisecond query response times
- API Gateway Management — Centralized request routing and rate limiting for ad exchange connections with automated failover and health monitoring across endpoints
Campaign Management & Analytics
Our analytics tools offer live campaign tracking, audience insights, and ROI measurement across various channels and inventory sources.
- Real-Time Dashboard Development — Interactive campaign monitoring interfaces displaying impressions, clicks, conversions, and spend metrics with customizable reporting and alert systems
- Data Visualization & Reporting — Advanced analytics charts using D3.js, Chart.js, and Tableau integration for campaign performance analysis and executive presentations
- Attribution Modeling Tools — Multi-touch attribution algorithms tracking user journeys across channels with first-click, last-click, and time-decay attribution models
- A/B Testing Frameworks — Campaign optimization platforms for creative testing, audience segmentation, and bid strategy comparison with statistical significance calculations
- Custom Reporting Engines — Automated report generation for campaign performance, audience insights, and ROI analysis with scheduled delivery to stakeholders
- Performance Optimization Tools — Machine learning algorithms that automatically adjust bids, budgets, and targeting parameters based on campaign performance goals
Audience Targeting & Machine Learning
Curotec creates AI algorithms that enhance bids, audience segments, and creative choices based on user behavior and conversion likelihood.
- Predictive Bidding Algorithms — Machine learning models analyzing user behavior, conversion history, and contextual signals to enhance bid amounts and win rates
- Lookalike Audience Generation — AI-powered audience expansion tools that identify high-value prospects based on existing customer characteristics and behavioral patterns
- Live Segmentation Engines — Dynamic audience classification using browsing history, demographic data, and purchase intent signals for targeted ad delivery
- Conversion Prediction Models — Machine learning algorithms forecasting user likelihood to convert based on historical performance data and contextual factors
- Dynamic Creative Enhancement — AI-driven ad personalization that automatically selects superior creative elements, messaging, and calls-to-action for individual users
- Behavioral Analysis Tools — User journey tracking and pattern recognition tools that identify high-intent moments for strategic ad placement and messaging
Ad Exchange & DSP Integration
We connect AdTech platforms to major ad exchanges, demand-side, and supply-side platforms for smooth campaign execution.
- Google Ad Manager & DV360 APIs — Direct integration with Google’s advertising ecosystem for campaign management, inventory access, and performance tracking across search and display networks
- The Trade Desk & Amazon DSP Connectors — Programmatic platform integration for automated bid management, audience targeting, and campaign optimization across premium inventory sources
- OpenRTB Protocol Implementation — Real-time bidding standard compliance for seamless communication with ad exchanges, SSPs, and demand partners using industry-standard auction formats
- Header Bidding Integration — Advanced wrapper implementations and server-side bidding solutions that maximize publisher revenue through simultaneous auction participation
- Supply-Side Platform APIs — Connection with major SSPs including PubMatic, Magnite, and OpenX for diversified inventory access and competitive bidding opportunities
- Third-Party Verification Tools — Integration with brand safety platforms, fraud detection services, and viewability measurement providers for campaign quality assurance
Fraud Detection & Brand Safety Tools
We use automated systems to detect suspicious traffic, block fraud, and ensure ads appear on brand-safe content.
- Traffic Pattern Analysis — Machine learning algorithms detecting bot traffic, click farms, and invalid impressions through behavioral analysis and device fingerprinting techniques
- Domain Classification Systems — Automated content categorization and brand safety scoring for websites and mobile apps with real-time blocking of inappropriate inventory
- Pre-Bid Filtering Tools — Real-time inventory screening that blocks suspicious publishers, malware-infected sites, and brand-unsafe content before bid submission
- Post-Campaign Verification — Comprehensive traffic quality analysis with refund automation for fraudulent impressions and clicks detected after campaign completion
- Whitelist & Blacklist Management — Dynamic publisher quality lists with automated updates based on performance metrics, brand safety scores, and fraud detection results
- Third-Party Integration — Connection with DoubleVerify, IAS, and MOAT for independent verification of ad viewability, brand safety, and traffic quality measurement
Privacy Compliance & Attribution Tracking
Our privacy-focused tools deliver cookieless tracking and attribution models that stay effective while meeting regulations.
- First-Party Data Platforms — Customer data infrastructure that collects and organizes owned audience information while maintaining GDPR and CCPA compliance requirements
- Cookieless Attribution Models — Privacy-preserving tracking solutions using device fingerprinting, probabilistic matching, and contextual signals for conversion measurement
- Consent Management Systems — Automated privacy preference collection and management with real-time consent updates across advertising platforms and data partners
- Server-Side Tracking Implementation — Backend attribution measurement that bypasses browser restrictions while maintaining user privacy and regulatory compliance standards
- Privacy Sandbox Integration — Google’s Topics API and Protected Audience implementation for interest-based advertising without individual user tracking or identification
- Identity Resolution Platforms — Unified customer identity management across devices and channels using privacy-compliant hashing and encryption techniques
FAQs about our AdTech development
How do you handle bid response times at scale?
High-performance server architectures process millions of requests with sub-100ms response times. Auto-scaling infrastructure maintains speed during traffic peaks while preventing bid timeouts and revenue loss.
Can you integrate with our existing ad exchanges?
Yes, we connect with major exchanges like Google Ad Exchange, OpenX, and Magnite through OpenRTB protocols. Campaign data syncs automatically across platforms for unified reporting and optimization.
How do you ensure ad fraud protection?
Machine learning algorithms analyze traffic patterns in real-time to identify suspicious activity. Pre-bid filtering blocks fraudulent inventory while post-campaign verification ensures refunds for invalid traffic.
What's your approach to cookieless advertising?
We implement first-party tracking, contextual targeting, and Google’s Privacy Sandbox APIs. Attribution models maintain campaign effectiveness while meeting GDPR and CCPA privacy requirements.
How do you handle campaign performance optimization?
AI algorithms automatically adjust bids, budgets, and targeting based on conversion goals. Real-time performance monitoring enables instant optimization without manual intervention across campaigns.
Can you build custom attribution models?
Yes, we create multi-touch attribution models tailored to your customer journey. They track cross-device interactions and measure ROI for complex campaigns.
Ready to have a conversation?
We’re here to discuss how we can partner, sharing our knowledge and experience for your product development needs. Get started driving your business forward.
