E-Commerce Development Services for Brands Past the Off-the-Shelf Stage

Q: Can you add AI features to our store?

Yes. We implement semantic search, AI -powered product recommendations, and personalization engines that improve discovery and conversion without requiring a platform change or separate AI infrastructure.

Senior engineers who build custom storefronts, payment platforms, and subscription systems on Shopify, Magento, BigCommerce, WooCommerce, and Laravel.

Best-in-class in

👋 Talk to an e-commerce engineer.

Best-in-class in

Trusted and top rated tech team

When growth exposes the gaps between your systems

Your store processes orders but the inventory lives in one system, the customer data lives in another, and the ERP has never talked to either. Your team reconciles spreadsheets, oversells products that aren’t in stock, and manually processes returns that should be automated.

The storefront isn’t the problem; the infrastructure behind it is. Curotec builds and connects commerce systems across Shopify, WooCommerce, Magento, and custom Laravel so the operation runs as well as the store looks.

Our capabilities include:

Shopify and Shopify Plus development and optimization
WooCommerce development and performance engineering
Custom Laravel commerce for B2B and subscription platforms
ERP, CRM, and 3PL integration across commerce platforms
Headless and API-first commerce architecture
Payment platform integration and embedded commerce

Who we work with

Curotec works with commerce teams at every stage, from brands launching their first storefront to established merchants whose platform can no longer support the operation behind it.

D2C and Consumer Brands

Your store is growing but checkout performance, mobile conversion, and channel sync across your website, TikTok Shop, and Amazon are leaving revenue on the table. You need engineers who understand both the platform and the commerce metrics that matter.

B2B and Wholesale Merchants

Your wholesale operation runs on manual quotes and phone orders because your e-commerce setup was built for retail. You need a self-serve portal with custom pricing, net terms, bulk ordering, and ERP integration.

Brands Outgrowing Their Platform

Your platform handled the first few million in revenue but customizations are fighting it, apps are creating performance drag, and integrations don't work reliably. You need engineers who can extend what you have or migrate cleanly.

Ways to engage

We offer a wide range of engagement models to meet our clients’ needs. From hourly consultation to fully managed solutions, our engagement models are designed to be flexible and customizable.

Staff Augmentation

Get access to on-demand product and engineering team talent that gives your company the flexibility to scale up and down as business needs ebb and flow.

Retainer Services

Retainers are perfect for companies that have a fully built product in maintenance mode. We'll give you peace of mind by keeping your software running, secure, and up to date.

Project Engagement

Project-based contracts that can range from small-scale audit and strategy sessions to more intricate replatforming or build from scratch initiatives.

We'll spec out a custom engagement model for you

Invested in creating success and defining new standards

At Curotec, it is more than just the solutions we build. We value relationships between our people and our clients — that partnership is why CEOs, CTOs, and CMOs turn to Curotec.

Achieving 4X sales growth and omnichannel CX for a high-end e-commerce brand

Why choose Curotec for e-commerce brand?

Commerce isn’t just a storefront. We connect your ERP, inventory, order management, and marketing systems for a seamless customer experience and simple operations.

1 Extraordinary people, exceptional outcomes

Our outstanding team represents our greatest asset. With business acumen, we translate objectives into solutions. Intellectual agility drives efficient software development problem-solving. Superior communication ensures seamless teamwork integration.

2 Deep technical expertise

We don’t claim to be experts in every framework and language. Instead, we focus on the tech ecosystems in which we excel, selecting engagements that align with our competencies for optimal results. Moreover, we offer pre-developed components and scaffolding to save you time and money.

3 Balancing innovation with practicality

We stay ahead of industry trends and innovations, avoiding the hype of every new technology fad. Focusing on innovations with real commercial potential, we guide you through the ever-changing tech landscape, helping you embrace proven technologies and cutting-edge advancements.

4 Flexibility in our approach

We offer a range of flexible working arrangements to meet your specific needs. Whether you prefer our end-to-end project delivery, embedding our experts within your teams, or consulting and retainer options, we have a solution designed to suit you.

E-commerce capabilities we deliver

AI-Powered Search and Discovery

Add semantic search and AI-driven product recommendations so buyers find what they need without relying on keyword matching or manual rules.

Omnichannel Inventory Sync

Connect storefront, warehouse, and marketplace channels so inventory levels and order status stay accurate without manual reconciliation.

Return and Exchange Automation

Build return workflows that issue store credit, route exchanges, and trigger 3PL pickups automatically without manual steps at each stage.

B2B Portal Development

Build wholesale portals with account-specific pricing, net terms, and bulk ordering so your sales team stops processing and starts selling.

Checkout Conversion Optimization

Cut abandonment with checkout optimization, one-click upsells, and speed improvements that lift conversion without changing your platform.

Subscription Commerce

Build subscription infrastructure with flexible billing cycles, dunning management, and customer self-service portals that reduce churn.

The commerce stack we build and integrate

Shopify and Shopify Plus

Our engineers build Shopify storefronts, Hydrogen deployments, and Shopify Plus checkout extensions for D2C brands.

Shopify Plus – Enterprise Shopify tier with checkout extensibility, custom functions, B2B features, and dedicated support for high-volume D2C operations
Hydrogen – Shopify’s React-based headless framework for building custom storefronts with server-side rendering and Oxygen edge deployment
Shopify Functions – Server-side logic for custom discounts, shipping rules, and payment customizations running inside Shopify’s infrastructure
Shopify Storefront API – GraphQL API for headless storefronts, mobile apps, and custom buying experiences outside the standard Shopify theme
Liquid – Shopify’s templating language for custom theme sections, product page layouts, and dynamic content within standard Shopify storefronts
Shopify Checkout Extensions – UI extensions and custom fields that modify the checkout experience on Shopify Plus without breaking native checkout performance

WooCommerce and WordPress Commerce

Curotec builds WooCommerce stores for content-driven commerce, complex catalogs, and subscription billing on WordPress.

WooCommerce – WordPress e-commerce framework for content-driven stores, complex product types, and subscription commerce with full ownership of the codebase
WooCommerce Subscriptions – Recurring billing with flexible cycles, trial periods, and customer self-service portals for subscription-based product and service businesses
WooCommerce B2B – Role-based pricing, wholesale catalog management, and net payment terms for merchants selling to both retail and wholesale customers
WordPress – CMS powering content-first commerce where editorial content, SEO, and product catalog management need to live on the same stack
WooCommerce Blocks – Gutenberg block-based cart, checkout, and product grid components replacing shortcodes for modern WordPress commerce experiences
Elasticsearch for WooCommerce – ElasticPress integration for faceted search, autocomplete, and product filtering that WooCommerce’s native search can’t handle at catalog scale

Custom Commerce and Laravel

We build custom Laravel commerce for B2B portals, subscription billing, and pricing models standard platforms can’t support.

Laravel – PHP framework for custom commerce backends with complex pricing logic, multi-tenant B2B portals, and subscription billing built to your data model
Stripe Billing – Subscription and usage-based billing with metered pricing, tiered plans, and dunning management for custom commerce revenue models
Laravel Cashier – Stripe and Paddle billing integration for Laravel commerce applications with subscription lifecycle management built into the framework
Bagisto – Laravel-based open-source e-commerce framework for merchants needing a customizable storefront without building the entire commerce layer from scratch
Custom Pricing Engines – Account-specific pricing, volume discounts, contract pricing, and dynamic rules built into the application layer for B2B commerce scenarios
Magento – Enterprise e-commerce solution for complex product catalogs, multi-store architectures, and B2B commerce requiring deep customization beyond what Shopify supports

Systems Integration

Curotec connects commerce platforms to ERP, CRM, and 3PL so inventory, orders, and customer data stay accurate across channels.

Salesforce – CRM integration for syncing order history, customer profiles, and purchase behavior into sales and marketing workflows from any commerce platform
NetSuite – ERP integration for automating order flow, inventory sync, financial reconciliation, and customer data between your storefront and back-office systems
ShipStation – Order fulfillment platform integration for routing orders to the right carrier, tracking shipments, and syncing fulfillment status back to the storefront
Klaviyo – Email and SMS marketing platform connected to your commerce data for abandoned cart flows, post-purchase sequences, and segment-based campaigns
Avalara – Automated sales tax calculation and compliance integrated at checkout for merchants selling across multiple states and international markets
3PL Integration – Custom connections to third-party logistics providers for real-time inventory updates, pick-and-pack routing, and returns processing across fulfillment centers

Headless and API-First Commerce

Our engineers implement headless architectures that decouple storefronts from commerce backends for performance and flexibility.

Next.js – React meta-framework for headless commerce frontends with server-side rendering, ISR, and edge deployment for fast global storefronts
Vue.js and Nuxt – Frontend framework for headless storefronts connected to WooCommerce or custom Laravel backends via REST or GraphQL APIs
Contentful – Headless CMS for managing commerce content, landing pages, and editorial content separately from the product catalog and checkout layer
Algolia – Hosted search and discovery for headless storefronts requiring fast faceted search, AI recommendations, and instant autocomplete
GraphQL APIs – Typed query layer for headless storefronts fetching only the product, inventory, and order data they need from Shopify, WooCommerce, or custom backends
Cloudflare – Edge network for CDN delivery, DDoS protection, and global performance optimization for headless storefronts under high traffic loads

Analytics and Performance

We configure commerce analytics and conversion tracking so revenue attribution is accurate and optimization decisions are based on real data.

Google Analytics 4 – Enhanced e-commerce tracking with purchase events, funnel analysis, and revenue attribution configured for your platform and checkout flow
Datadog – Infrastructure and application monitoring for commerce platforms tracking response times, error rates, and checkout performance under peak traffic loads
Hotjar – Session recording and heatmap analysis for identifying friction in product pages, cart flows, and checkout sequences that suppress conversion rates
Klaviyo Analytics – Revenue attribution for email and SMS campaigns with cohort analysis, LTV tracking, and segment performance across your customer base
Core Web Vitals Monitoring – Ongoing LCP, CLS, and INP tracking with alerts so page performance issues are caught before they affect search rankings and conversion
AWS – Commerce infrastructure on ECS, RDS, and CloudFront with auto-scaling configured for traffic spikes during peak sales periods and promotional events

FAQs about our e-commerce services

Which platform should we build on?

Shopify for D2C brands. WooCommerce for WordPress-integrated stores. Laravel for B2B and subscription models. Magento for enterprise multi-store catalogs. We recommend after reviewing your catalog complexity, team, and growth trajectory.

How do you approach platform migrations?

We audit your current platform for data, SEO, and integration dependencies before writing a line of code. URL structures are preserved, redirects are mapped, and the cutover is staged so revenue isn’t disrupted during the transition. For a full breakdown of our approach, see our e-commerce platform migration services.

Ready to have a conversation?

We’re here to discuss how we can partner, sharing our knowledge and experience for your product development needs. Get started driving your business forward.