April 2021

When you’re considering building or re-building your website, one of the first things you’re likely to ask is “What’s this going to cost?” Typically, you’ll get an answer like “Well, it could cost anywhere from $1,000 to $300,000.” And that can be very frustrating when you’re trying to understand what the project will run. The […]

In 2017, Direct-to-Consumer (D2C) e-commerce sales reached $14.28 billion in the U.S. alone. In 2020, those sales had nearly reached $18 billion. D2C sales are projected, in 2021, to top $21 billion. If your brand isn’t yet selling directly to consumers, it’s probably time to start thinking about it. If you have been, you might

How to get traction with medical device marketing Medical device manufacturers face a unique and challenging product development life cycle – completed products must be fully tested and approved long before the device can be made available for sale. At the same time, the demand for more and more effective medical devices is increasing. The