Technology now influences or impacts every part of modern businesses. Retailers must communicate seamlessly with third-party logistics. Internal teams need access to data from across the organization. Competitors and disruptors are looking for every opportunity to step ahead.
For a business to stay competitive, siloed systems must become a thing of the past, and legacy systems must be brought in line with current solutions. Automation must replace chair-turning. And communication – among teams, partners, customers, and applications – must be a company’s primary concern.
Digital transformation is about leveraging all that technology has to offer, as a business tool and enabler. There isn’t a part of the organization, no matter the size, that it doesn’t touch:
- Customer experience
- Business intelligence
- Cloud applications
- Marketing / Sales