Ecommerce Migrations That Start With the Right Choices
Choose the ideal platform for your architecture and manage migrations effectively, while ensuring optimal performance, SEO, and business continuity.
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Trusted and top rated tech team
Migration strategy that starts with platform fit
Migrating ecommerce platforms isn’t just about moving data—it’s refactoring business logic, rebuilding integrations, and ensuring your new system can handle real-world demands. Many migrations fail because companies choose based on feature demos, not architectural fit. We begin by assessing if your team, infrastructure, and growth align with the commerce stack you’re considering.
Our capabilities include:
- Platform evaluation before commitment
- Data migration with integrity validation
- SEO preservation through redirect strategy
- Parallel environment testing
- Phased or big-bang execution planning
- Post-migration performance optimization
Who we work with
Ecommerce companies migrate platforms to improve performance, reduce costs, or outgrow their current system. We work with teams that need technical execution, not just project management.
Retailers Outgrowing Hosted Platforms
Your Shopify or BigCommerce store can't handle custom checkout logic, complex inventory rules, or the integrations your operations team needs. Migration to Magento, custom headless, or enterprise platforms requires architectural planning—not just a data dump.
Enterprise Teams on Legacy Systems
Running Magento 1.x past end-of-life, managing costly custom-built systems, or handling outdated Salesforce Commerce Cloud setups. Migration means modernizing without losing critical business logic or taking unnecessary downtime.
Firms Recovering From Failed Migrations
Previous migration resulted in broken URLs, lost customer data, slower page loads, or checkout issues that hurt conversion rates. We audit what went wrong, rebuild correctly, and get you to a stable state.
Common ecommerce migration paths
Different platforms serve different business needs, and migration paths vary based on your growth stage, technical requirements, and operational constraints. Here are the most common migrations we execute and the technical challenges each one presents. If your migration path isn’t listed here, we handle those too.
WooCommerce to Shopify Plus
Growing past WordPress’s performance limits or need managed hosting with better reliability.
Challenge: Rebuilding custom PHP logic into Shopify’s Liquid templating and API structure without losing functionality.
Magento 1.x to Magento 2 / Adobe Commerce
Running on end-of-life software with security vulnerabilities and no vendor support.
Challenge: Refactoring extensions, updating data schemas, and migrating years of customizations to a completely different architecture.
Shopify to BigCommerce
Need deeper customization control, better B2B features, or lower transaction fees at scale.
Challenge: Translating Shopify’s app ecosystem into BigCommerce’s native features and rebuilding theme logic.
Magento to BigCommerce
Reducing server management overhead while maintaining multi-store capabilities and complex catalog requirements.
Challenge: Adapting Magento’s flexible data models to BigCommerce’s structure while preserving custom attributes and pricing rules.
PrestaShop to WooCommerce
Consolidating ecommerce with existing WordPress content management or gaining access to a larger plugin ecosystem.
Challenge: Mapping PrestaShop’s module dependencies to WordPress equivalents and maintaining SEO during platform transition.
BigCommerce to WooCommerce
Need tighter integration with WordPress content, lower monthly costs, or more control over hosting and customization.
Challenge: Rebuilding BigCommerce’s native features using WordPress plugins while maintaining performance and PCI compliance.
BigCommerce to Custom Headless
Require full control over frontend experience, complex integrations, or unique checkout flows.
Challenge: Building APIs that replicate BigCommerce features while maintaining order processing and inventory sync.
Salesforce Commerce Cloud to Shopify Plus
Legacy SFCC implementations with high licensing costs and outdated development practices.
Challenge: Extracting business logic from proprietary systems and modernizing integrations for Shopify’s app-based architecture.
Magento to Custom Headless
Need modern frontend frameworks, API-first architecture, or decoupled development workflows.
Challenge: Preserving Magento’s catalog complexity and business rules while building new frontend infrastructure and maintaining backward compatibility during transition.
PrestaShop to Magento
Scaling beyond PrestaShop’s performance ceiling or need more robust multi-store and internationalization features.
Challenge: Migrating multilingual content structures, rebuilding PrestaShop modules as Magento extensions, and training teams on enterprise-grade workflows.
Ways to engage
We offer a wide range of engagement models to meet our clients’ needs. From hourly consultation to fully managed solutions, our engagement models are designed to be flexible and customizable.
Staff Augmentation
Get access to on-demand product and engineering team talent that gives your company the flexibility to scale up and down as business needs ebb and flow.
Retainer Services
Retainers are perfect for companies that have a fully built product in maintenance mode. We'll give you peace of mind by keeping your software running, secure, and up to date.
Project Engagement
Project-based contracts that can range from small-scale audit and strategy sessions to more intricate replatforming or build from scratch initiatives.
We'll spec out a custom engagement model for you
Invested in creating success and defining new standards
Why choose Curotec for ecommerce migration?
We evaluate platforms based on your architecture and team capabilities, not vendor partnerships. Our engineers execute migrations that preserve SEO value, maintain performance under load, and prevent data loss—then stay to optimize post-launch.
1
Extraordinary people, exceptional outcomes
Our outstanding team represents our greatest asset. With business acumen, we translate objectives into solutions. Intellectual agility drives efficient software development problem-solving. Superior communication ensures seamless teamwork integration.
2
Deep technical expertise
We don’t claim to be experts in every framework and language. Instead, we focus on the tech ecosystems in which we excel, selecting engagements that align with our competencies for optimal results. Moreover, we offer pre-developed components and scaffolding to save you time and money.
3
Balancing innovation with practicality
We stay ahead of industry trends and innovations, avoiding the hype of every new technology fad. Focusing on innovations with real commercial potential, we guide you through the ever-changing tech landscape, helping you embrace proven technologies and cutting-edge advancements.
4
Flexibility in our approach
We offer a range of flexible working arrangements to meet your specific needs. Whether you prefer our end-to-end project delivery, embedding our experts within your teams, or consulting and retainer options, we have a solution designed to suit you.
Technical capabilities that prevent migration failures
Pre-Migration Platform Assessment
Zero-Downtime Cutover Strategy
URL Mapping & 301 Redirects
Custom Integration Rebuilds
Load Testing Under Production Conditions
Post-Launch Monitoring & Optimization
Tools & technologies for ecommerce migrations
Migration Automation Scripts
We build custom scripts that automate data transfer, validate integrity, and catch errors before they reach production.
- Data Transfer Automation – Scripts that move product catalogs, customer records, and order history between systems without manual CSV uploads.
- Integrity Validation Checks – Automated verification that compares source and destination data to catch missing records or corrupted fields.
- Error Logging & Reporting – Real-time monitoring that tracks migration progress and flags issues before they impact production environments.
- Incremental Sync Capabilities – Scripts that handle ongoing data updates during phased migrations so new orders don’t get lost during transition.
- Rollback Mechanisms – Automated backup and restore procedures that let us revert changes if critical errors are detected during migration.
- Custom Field Mapping – Translation logic that converts source-specific attributes into the target system’s data structure without losing information.
API Integration Frameworks
Our engineers rebuild platform connections using REST and GraphQL APIs to maintain real-time data sync during transitions.
- ERP System Connections – API integrations that sync inventory levels, pricing updates, and order data between your commerce system and enterprise resource planning tools.
- Payment Gateway Rebuilds – Reconnect Stripe, PayPal, Authorize.net, and other processors with proper tokenization and PCI compliance.
- Warehouse Management Integration – Real-time fulfillment connections that maintain order routing, tracking updates, and inventory allocation during migration.
- CRM Data Synchronization – Customer profile updates, purchase history, and marketing preferences flow between your ecommerce system and Salesforce, HubSpot, or custom CRM.
- Marketing Automation Connections – Klaviyo, Mailchimp, and similar tools continue receiving customer segments, abandoned carts, and behavioral triggers without interruption.
- Custom Backend Service APIs – Rebuild connections to proprietary systems like pricing engines, product configurators, or subscription management using the new API structure.
Load Testing & Performance Tools
We use Apache JMeter and k6 to simulate peak traffic conditions and identify bottlenecks before your customers experience them.
- Checkout Flow Stress Testing – Simulate hundreds of concurrent transactions to verify payment processing, inventory updates, and order confirmation emails handle peak loads.
- Product Page Performance Analysis – Test page load times under traffic spikes to identify slow database queries, unoptimized images, or inefficient API calls.
- Search Functionality Validation – Verify that catalog search, filtering, and sorting maintain performance when thousands of users browse simultaneously during sales events.
- API Response Time Monitoring – Measure backend service latency under load to catch integration bottlenecks before they cause checkout failures or timeouts.
- Database Query Optimization – Identify slow queries that emerge under production-level traffic and refactor them before launch to prevent performance degradation.
- CDN & Caching Strategy Testing – Validate that static assets, product images, and API responses cache correctly to reduce server load during high-traffic periods.
SEO Monitoring & Redirect Management
Curotec implements automated redirect testing and Google Search Console tracking to preserve organic rankings through migration.
- 301 Redirect Mapping – Create comprehensive URL maps that redirect every old product, category, and content page to its new location without losing link equity.
- Redirect Chain Prevention – Ensure redirects point directly to final destinations rather than creating multi-hop chains that slow page loads and dilute SEO value.
- Canonical Tag Implementation – Set proper canonical URLs to prevent duplicate content issues and consolidate ranking signals correctly.
- Search Console Migration Monitoring – Track crawl errors, indexing status, and ranking changes post-launch to catch and fix SEO issues within the critical first 30 days.
- Sitemap Generation & Submission – Build XML sitemaps for your new site and submit to search engines to accelerate discovery and indexing of migrated content.
- Structured Data Preservation – Migrate schema markup for products, reviews, and breadcrumbs to maintain rich snippets and knowledge graph presence in search results.
Database Migration & Synchronization
We handle schema mapping, data transformation, and incremental syncs to move product catalogs without losing custom attributes.
- Schema Mapping & Translation – Convert database structures between platforms, mapping product attributes, category hierarchies, and custom fields to the new system’s data model.
- Product Catalog Migration – Transfer SKUs, descriptions, pricing, inventory levels, variants, and images while preserving relationships between configurable products and their options.
- Customer Data Transfer – Migrate customer accounts, addresses, order history, and saved payment methods with encryption and compliance to maintain purchase continuity.
- Order History Preservation – Move historical transaction data including order details, shipping information, and customer notes so support teams retain full context.
- Incremental Sync During Phased Migration – Continuously synchronize new orders, inventory changes, and customer updates between old and new platforms during parallel operation periods.
- Custom Attribute Retention – Preserve non-standard fields like custom product options, promotional flags, or internal SKU references that don’t fit standard platform schemas.
Staging Environment Infrastructure
Our team provisions identical staging environments where we test every migration step before touching your live production store.
- Production-Mirror Staging Setup – Build staging environments that replicate your production server configuration, database size, and traffic patterns for accurate testing.
- Data Sanitization for Testing – Create anonymized copies of production data that let us test with realistic catalogs and customer records without exposing sensitive information.
- Integration Sandbox Environments – Configure test endpoints for payment gateways, shipping providers, and third-party services to validate connections without processing real transactions.
- Multi-Phase Testing Workflow – Execute migration steps incrementally in staging, validate results, fix issues, then repeat the process in production with confidence.
- Stakeholder Review Access – Provide secure staging URLs where your team can review design, test checkout flows, and approve functionality before public launch.
- Rollback Testing & Validation – Practice reverting to the old platform in staging to ensure we can quickly recover if critical issues emerge post-launch.
FAQs about our ecommerce migrations
How do you prevent data loss during migration?
We run automated validation scripts that compare source and destination databases at the record level, flagging discrepancies before launch. Every migration includes full backups, incremental sync testing, and a rollback plan if critical data issues surface during cutover.
Can you migrate without downtime?
For most platforms, yes. We set up parallel environments, running the new site alongside your old one with real-time data sync. DNS cutover takes minutes, not hours. High-traffic stores might need a brief maintenance window, scheduled during your lowest traffic period.
How do you handle custom functionality?
We audit your current customizations, then either rebuild equivalent functionality using the new platform’s architecture or develop custom solutions that integrate via API. You won’t lose critical business logic just because the platforms handle things differently.
What happens to our SEO rankings during migration?
We implement 301 redirects for every URL, preserve structured data markup, and monitor Search Console for crawl errors post-launch. Most clients maintain rankings if redirects are mapped correctly. We track organic traffic daily for the first 30 days and fix any drops immediately.
Do you stay involved after the migration launches?
Yes. We monitor performance, error rates, and user behavior for the first 30 days post-launch. If issues emerge under real traffic that didn’t show up in testing, we’re still engaged to optimize queries, fix integration bugs, or adjust caching strategies.
How long does a typical ecommerce migration take?
The timeline depends on your catalog size, integrations, and platform complexity. A simple Shopify to BigCommerce migration takes about 6-8 weeks, while complex Magento migrations can take 12-16 weeks. We’ll provide a clear timeline after reviewing your current setup.
Ready to have a conversation?
We’re here to discuss how we can partner, sharing our knowledge and experience for your product development needs. Get started driving your business forward.