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Enhancing member experience through a digital community platform
When we decided to develop a digital experience for our Members, we wanted to partner with a firm that would provide expert advice and counsel as well as execution capabilities. Curotec has done all of that and more as they help us to implement ongoing enhancements to our platform. Our team trusts the Curotec team to execute our strategy.
Kevin Robins
CEO, MEA
When we decided to develop a digital experience for our Members, we wanted to partner with a firm that would provide expert advice and counsel as well as execution capabilities. Curotec has done all of that and more as they help us to implement ongoing enhancements to our platform. Our team trusts the Curotec team to execute our strategy.
Kevin Robins
CEO, MEA
The Challenge
Prompted by the pandemic, MEA needed a new way to foster member engagement
The Mid-Atlantic Employers Association wanted to establish an online platform to mirror the sense of community and networking traditionally fostered during in-person events. This initiative was prompted in part by challenges posed by the pandemic, but it also represented a forward-thinking strategy aimed at enriching the experience of its members. Additionally, they faced the complexity of managing membership data across disparate systems that lacked effective integration.
The Solution
We designed and developed a modern membership experience
We conducted a comprehensive audit of all MEA’s systems and data, forging a collaborative partnership to envision an optimal digital experience for members. Subsequently, we designed and developed a member portal interface tightly integrated with MEA’s existing SSO solution, Salesforce member data, and other tools used to manage and deliver MEA membership benefits.
Services Provided
UX Design
WordPress Development
Salesforce Integration
The Results
Streamlined member support from MEA staff and a surge in MEA member engagement
The solution’s benefits are twofold: first, it streamlines MEA staff support, facilitating quick and effective assistance to members. Secondly, it fosters a robust, significantly enhanced digital community for members, resulting in a remarkable surge in member engagement.