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Digital Strategy and Web Design
for a Non-Profit Foundation

The Challenge

The Philadelphia Foundation is a charitable trust that is steeped in history. Initially founded in 1918, the foundation is a leader for change by connecting organizations with needs to individuals with a desire to make a difference.

As the Philadelphia Foundation planned for its second century of service to the community, it was faced with several challenges, including refreshing their brand and updating their web presence.

Unfortunately, their existing site was not created with change in mind. Bloated and complicated to administer, the site was holding back the foundation from creating a new and fresh face for the web. Even basic administration required outside help. The site also needed better user experience.

The Solution

Wanting a partner that could help them with the website redesign while keeping in mind the foundation’s desire to keep the site updated with new programs and offerings, The Philadelphia Foundation chose Curotec for the project.

Curotec listened closely to the foundation’s concerns with their current site implementation. From those conversations, Curotec began to design and develop a site to meet the foundation’s unique needs.

The new site was envisioned to be both dynamic and compatible across devices, creating a seamless omnichannel experience from mobile to tablet to desktop. Working closely with the foundation’s marketing firm Braithwaite Communications, the new site was built on a WordPress base, ensuring that the site would be easy for The Philadelphia Foundation staff to maintain. To improve the admin team’s knowledge-share and the backend user’s experience, Curotec helped train staff on how to update the site.

The Results

The new site exceeded the foundation’s expectations for their digital brand and mobile compatibility helped to modernize the brand. With a design and focus that spoke to the foundation’s increased outreach and vision for the future, the site was an instant success.

Since its launch in February of 2019, the foundation has experienced tremendous website growth across all measures. They have seen an increase in page views, unique visits, and sessions, and the numbers continue to grow.

As a result of the impressive work and project outcomes, Curotec has become the technology partner for The Philadelphia Foundation. This partnership is allowing the foundation to find new and innovative ways to reach a greater audience in today’s digital world.

Our Expertise

If you’re a brand struggling with an old, bloated, and difficult to manage website and are looking for a new, clean look and cross-platform compatibility, we can apply our experience from this and many other successful website relaunches to improve usability, increase traffic, and simplify administration for your teams. Contact us for a free consultation or discovery workshop session.