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A donation platform that raised $18.5 million in one month
"Curotec’s team helped us rethink and rebuild our digital presence. They crafted secure, customized apps that facilitated public engagement in grant voting, and a highly successful online fundraising concert for COVID-19. A world-class team delivering world-class results!"
Diane Melley
Executive Director & Senior Advisor, Philadelphia Foundation
Curotec’s team helped us rethink and rebuild our digital presence. They crafted secure, customized apps that facilitated public engagement in grant voting, and a highly successful online fundraising concert for COVID-19. A world-class team delivering world-class results!
Diane Melley
Executive Director & Senior Advisor, Philadelphia Foundation
The Challenge
Phase 1:
The Philadelphia Foundation needed a modernized online home for greater impact
Phase 2:
Navigating the impacts and hardships of COVID-19 on Philadelphia communities
Today, the Philadelphia Foundation stands as a thriving institution with a rich history dating back to 1918. For over a century, they’ve been doing incredible work, connecting people, families, and businesses to make Greater Philadelphia even greater.
Phase 1:
As time passed, so did technology, and their old website wasn’t serving their mission. The website was cluttered and outdated, and the foundation realized they needed a change fast. They sought assistance to breathe new life into their online presence. It was a crucial step towards amplifying their impact and reaching even more people who could benefit from their unwavering commitment to the community.Phase 2:
When COVID-19 struck, Philadelphia, like many communities around the world, faced severe repercussions. This was particularly evident in the most underserved areas, where many already struggling families and small businesses lost their sources of income, making it impossible to meet basic life necessities.Services Provided
WordPress Development
UX Design
Digital Strategy
The Solution
Phase 1:
Curotec custom-crafted a digital transformation journey
Phase 2:
Curotec built a benefit live stream and donation platform for the COVID-19 relief fund effort
Phase 1: Complete digital brand overhaul
We didn’t just listen; we had insightful conversations with the foundation. These discussions sparked our mission to craft a tailor-made website that met their unique needs. The Curotec team delivered a dynamic and responsive website for a seamless experience across all devices.Phase 2: Empowering COVID-19 relief for the region
In response to the urgent need during the COVID-19 pandemic, we were tasked with supporting the foundation’s city relief initiatives. One standout achievement was the creation of a dedicated microsite exclusively designed for the foundation’s COVID-19 donation fund. This microsite served as a vital hub for channeling contributions toward pandemic relief efforts, providing a user-friendly platform for donors to make a meaningful impact.See Our Work
The Results
Phase 1:
The result of the digital transformation effort was considered a major success by all parties
Phase 2:
$18,500,000 in donations in one month
Phase 1: Digital brand overhaul
The new website didn’t just meet expectations; it exceeded them, playing a pivotal role in giving the foundation a modern facelift, especially with its mobile-friendly design. It quickly gained popularity, aligning seamlessly with the foundation’s extended outreach and future goals. Since its February 2019 launch, the website has experienced substantial growth in page views, unique visits, and sessions. The website now serves as a central hub for diverse initiatives, including donation collection and recognition of outstanding non-profit organizations.Phase 2: COVID-19 relief fund
The Philadelphia Foundation’s COVID-19 relief fund microsite raised an impressive $18.5 million within a single month. Our cloud setup ensured rock-solid performance, even during high-traffic moments when the foundation’s benefit concert broadcast on multiple TV networks with several high-profile celebrities exceeded traffic expectations by a long shot. These remarkable achievements have firmly established Curotec as the go-to tech partner for the Philadelphia Foundation. With this partnership, the foundation is set to explore exciting ways to reach an even broader audience in today’s digital landscape.